Conversations For Transformation: Essays Inspired By The Ideas Of Werner Erhard

Conversations For Transformation

Essays By Laurence Platt

Inspired By The Ideas Of Werner Erhard

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"Where Is Your Word When It Comes Time For You To Keep Your Word?"

Coombsville Appellation, Napa Valley, California, USA

April 16, 2026



"Transformation shows up in my mouth."
... 

"We all know that when we give our word, our word is so to speak in our mouths (and if we are awake, then also in our ears in being aware that we have just given our word). When one is giving one's word, one's word exists in one's mouth, but exists there only for the duration one is speaking. The question is where does your word go - where does your word exist - after you have closed your mouth? More critically, the question is where is your word when it comes time for you to keep your word?"
... 
speaking the Leadership Course

"If you don't have an extraordinarily powerful answer to the question, 'Where is my word when it comes time for me to keep my word?', you can forget about being a person of integrity, much less a leader and realizing a created future. In order to realize the created future, you will need a way to keep the word you gave regarding the created future in existence."
... 
speaking the Leadership Course
This essay, "Where Is Your Word When It Comes Time For You To Keep Your Word?", is the companion piece to
  1. Keeping Your Word Means Making Happen What You Said Is Going To Happen
  2. Keeping Your Word Is A Black And White Issue
  3. Fireside Chat
in that order.

Werner posed the question ("pro-posed  the question" works just as well) "Where is your word when it comes time for you to keep your word?". And if you've never looked at it / never asked that question before, maybe a good place to start is with another, earlier  question (if you will) which is this: "Where is your word when you give  your word?". So you've given your word. Now it's time to keep your word. Where  is your word now? Where exactly?

One answer to the latter question is so blindingly obvious, so god-damned simple  that it could be missed entirely. When I give my word, my word shows up in my language ie in my speaking, and therefore (literally) in ... my ... mouth. Werner recreates this often in what sounds like a very unusually-phrased adage, "Transformation shows up in my mouth.". You could spend a lot  time debating that, before discovering that it's perfectly, elegantly, brilliantly  true.

I don't have the answer to Werner's question "Where is your word when it comes time for you to keep your word?". I may have an  answer for it. Maybe I even have more than one "an" answer for it. But I certainly don't have the  answer to it - as if my answer is not only the  answer but as if it's the right  one (as if  there even is such a thing as the right answer). Anything I say here is my inquiry  into it, rather than my final conclusions drawn from it.

"In my commitment" isn't a satisfactory answer to his question. "Commitment" isn't the ballpark of the answer. While I'm committed  to keeping my word, "In my commitment" isn't a satisfactory answer for me to the question "Where is your word when it comes time for you to keep your word?". The perils of "commitment" as an answer, are fraught with the same perils as my word is. The question "Where is your commitment  when it comes time for you to fulfill on your commitment?" is really the same question highlighting the same issues with my commitment, as Werner's original question does with regard to my word. And by the way, you could also say "My word shows up in my mouth" just as you could also say "Commitment shows up in my mouth.".

Taking another cut at some possible answers to the question "Where is your word when it comes time for you to keep your word?", one place it's not  is in the fact that I gave my word. We all know (New Year's resolutions, anyone?) giving your word (with all best intentions) that you'll do something ie that you said you'll make something happen, won't ensure you'll keep your word. Giving my word (as in "My word shows up in my mouth') is not where I'll find it when it comes time to keep my word. The word that I gave when I said I would make something happen ie the word that was "in my mouth" when I gave it, only exists for the duration of my speaking it  (that's vintage Erhard). It's "in my mouth" only for as long as I'm speaking it. Then  where will it be?

Most people have no idea what happens to their word when they close their mouth: it simply goes out of existence. So again the question "Where is your word when it comes time for you to keep your word?". When I gave my word, it was in my mouth. As for where it is, now that I've closed my mouth ( *** SPOILER ALERT!  ***) it has disappeared. If I'm going to keep my word, I need a way to take action on the word I gave, when the time comes for me to keep my word. And as for where that word is now, my proposal for that is: it would be written down somewhere, calendarized in my diary which would be either online or on my desk. It's pure folly to rely on memory to remind me about what I've promised, and "by when" I promised to deliver it. One of many "an" answers for Werner's question "Where is your word when it comes time for you to keep your word?" is "It's in my Letts of London  diary.". Being reminded (online by an alert  or by referring to my diary on my desk) about an upcoming due deliverable, then when I keep my word and declare that I've done so, an answer to the question "Where is your word when it comes time for you to keep your word?" is "It's in my mouth - again.".

We could continue with this conversation by having it include suggestions for and examples of which tools are the most effective for keeping your word in existence, and how best to deploy them, so that when it comes time for you to keep your word, rather than it having gone out of existence since you gave it, you can deliver the results you promised when you said you would. Indeed, that could be another subject for another conversation on another occasion.


Postscript:

The presentation, delivery, and style of "Where Is Your Word When It Comes Time For You To Keep Your Word?" are all my own work.

The ideas recreated in "Where Is Your Word When It Comes Time For You To Keep Your Word?" were first originated, distinguished, and articulated by Werner Erhard.




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