Conversations For Transformation: Essays Inspired By The Ideas Of Werner Erhard

Conversations For Transformation

Essays By Laurence Platt

Inspired By The Ideas Of Werner Erhard

And More


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The Best Of Everything

Coombsville Appellation, Napa Valley, California, USA

April 11, 2026



"As a result of practicing being out-here, you will start being more effective in life, and start experiencing a higher quality of life."
... 
speaking the Leadership Course
"Beauty is in the eye of the beholder."
... Margaret Wolfe Hungerford

"If a tree falls in the forest, and there's no one there to hear it, does it make a sound?"
... Bishop George Berkeley




We were out eating dinner. She was silent, holding a fork, her arm barely moving. Leaning back in my chair, dabbing a napkin to my lips, I said "Penny for your thoughts?". Gazing out over the Atlantic ocean, the aptly-named Twelve Apostles  mountains in the background, she was pin-drop silent, mesmerized by something in the middle distance. Eventually she said "This place is incredible, it's breathtaking, it's so beautiful.". "That it is, indeed!" I said, agreeing.

Victoria Road, Clifton Beach, Cape Town, South Africa
The Bungalow by Kove Collection
Then I added this: "There's something even more beautiful for me. Beauty ie this place's beauty, is in the eye of the beholder - that means it's we who are structured to bring beauty to it. But 'if a tree falls in the forest, and there's no one there to hear it' (as Bishop George Berkeley said) 'does it make a sound?'. So if a view is incredible, breathtaking but there's no one there to appreciate it, is it beautiful?". This is what's beautiful for me: that it's you and I who have the power to define, experience (as if create), and appreciate beauty. Beauty is a quality we assign, not a quality that's somehow intrinsic to something.".

In beautiful settings like this (or we could say "in settings where we get who we are as the source of the beauty we project"), it's a context transformation allows. The formula is: transformation plus natural settings equals total magic. What transformation allows to burst forth is that final quarter inch of a two foot eleven and three quarter inch beauty yardstick (that's vintage Erhard).

At the front desk I bought a postcard on which I wrote "Thank You Werner", addressed, stamped, and mailed it. That's really all that needs to be said to acknowledge him for our experience of this. Werner gets it. And in only three terse words. On just one postcard. It's from one source of beauty to another.

Once you get clear that we're the source of the beauty in life, and that the beauty of any object we consider to be beautiful, is assigned to it by us and isn't somehow intrinsic to the thing in itself, it soon becomes clear that we are also the source of the entire spectrum of any and all high-quality experiences in our lives: the nuances of a great meal, the mystery of fine art, the subtleties of a great conversation, the breathlessness of a sunrise, even the high-quality in circumstances ie any  circumstances that at one time had no possibility of providing any high-quality experience at all. It's really a life-altering realization.

It's not just that with transformation comes the possibility of all circumstances being high-quality. It's that with transformation comes the power to source the best of everything  - in other words, the domain  of the best of everything, isn't the object itself. It's with us ie with who we are. Knowing that beauty is sourced by who we are, allows us to bring beauty forth with anything, under any and all circumstances. "The best of everything" isn't to be found only in this restaurant or that restaurant. It's not to be found only on this beach or on that beach. It's to be found wherever we are because it's who we are. It's we who are the source of beauty in high-quality experience. The saying "This beach is beautiful" is usurped by "I view (as a verb) this beach as beautiful.".



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