The internet. It's a medium unlike any other. Available
24 / 7 / 365,
items published to the internet are always available, always out there,
all the time. What's written to the internet has the potential to be
read by millions and millions if not billions of people.
Even more than television, the internet also has the option of being
interactive. Unlike television, the broadcasting of which is out
of reach for everyone except the mega-rich news conglomerates, almost
anyone alive has access to the internet (and if they don't, soon will)
for participating in the global
The internet has the potential of reaching into most of the homes on
That's sit up and take notice seductive when considering
the possibility of sharing transformation.
Yet from time to time when the webmaster inquires "Can transformation
be shared via the internet?" the answer, after hardly a moment's pause,
is always the same: it's "No". Transformation is shared by speaking and
listening in real, live, face to face conversations with real, live
human beings - no ifs, ands, or buts. If the internet is
digital then transformation is analog.
Transformation can't be digitized. If you think otherwise, in my
opinion you're either misguided about what transformation is, or you're
not telling the truth about who created your experience of
transformation, or both.
As a stand, as a road map, as a pointer to
transformation, the internet is almost ideal. But that's predicated on
our ability to distinguish between pointing to Route 66 on
a map of the United States of America, and experiencing Route
66 driving down it. The two simply don't live in the same
The webmaster can point to the source of transformation by
bringing him forth in writing on the internet. For example:
However, the webmaster knows bringing forth the source of
transformation and the distinctions of transformation on the internet
ie in the domain of writing and reading are only
approximations to bringing them forth in the domain of
speaking and listening, arguably the only domain in which
they're really alive, the only domain in which they have any
real, lasting generative power, any Self-replicating value.
The webmaster knows the menu isn't the meal, the
sizzle isn't the steak.
This makes the webmaster, by his own recognizance, a menu
maker only. Mere sizzle samples are his
approximate expression of transformation, his appropriate offering. Any
more than that, and he not only runs the risk of misrepresenting
transformation on the internet but also of damaging peoples'
expectation and experience of it.
The vehicles, the webpages published to the internet by
the webmaster should be immaculate, impeccable, as close
to digitally perfect as possible. To communicate with the
widest possible audience using the broadest range of computers, the
entire family of operating systems, and all the multifarious internet
browsers to log on to
all source code should be as elemental and as
fast loading as possible: nothing but HTML
the occasional embedded Java applet. Anything more
flowery and more complex than that, and websurfers
randomly alighting on
may understandably impatiently tire of waiting for the denser, more
intricately built website to load, and move on.
Given all the above, given the responsible management of
all the above, I assert the fulfillment of the possibility of
via the internet is really the fulfillment of the possibility of the